Customer Relationship Management
Customer relationship management with BTC – more than a software solution
Customer relationship management (CRM) is a management strategy to improve customer loyalty and customer service and aims at long-term customer relationships.BTC provides an integral approach to customer-oriented corporate management. You will be given a 360 degrees view of your customers through:
Analytical CRM that enables you to incorporate all information about customers, salesmen, products etc. into your plans
Collaborative CRM that integrates all departments of your enterprise into customer relationship management
Functional CRM that implements the strategies developed in analytical CRM
We will support you with the installation and expansion of your customer relationship management by providing process consultancy and modelling and by the use of tried and tested software solutions and individual developments.
- SuperOffice CRM: BTC has been an implementation partner and reseller since 2005.
- SAP CRM: Since mid-2004, BTC has been a "Value Added Reseller“ (SAP system vendor) with gold partner status
- Siebel CRM: BTC has certified Siebel consultant status
- Individual development of CRM solutions on the basis of our existing solution modules
In the field of customer relationship management we offer you software-independent process consultancy and modelling. On the basis of your requirements and objectives we will support you with the selection and assessment of existing CRM software tools. Moreover, our experienced CRM consultants will contribute their extensive project management and change management know-how to help you introduce your system. We have accompanied numerous introduction projects with concept design, implementation and training.
